Tourador Wraps Up CITEXPO 2026：Global Collaboration Continues
On September 4, the 21st Shanghai International Tire & Wheel Expo (CITEXPO 2026) drew to a close at the Shanghai World Expo Exhibition & Convention Center. Tourador presented its comprehensive product range at Booth 1348, delivering end-to-end tyre solutions to a global audience, backed by the robust production capacity and rigorous quality control systems of its manufacturing facilities in Thailand and Cambodia.
The exhibit spanned three core tyre segments: passenger, commercial, and specialty off-road.
In the passenger car category, the X PRO FORCE Z01 high-performance summer tyre stood out as a key attraction, renowned for its precision tread engineering and exceptional dry and wet handling performance. The ICE STAR TSW1 studable winter tyre also drew strong interest, offering custom studding services optimised for extreme icy and snowy conditions. Completing the passenger line-up were all-season tyres, additional winter tyre models, and EV-specific tyres, covering a diverse range of driving use cases.
For commercial vehicles, Tourador’s all-steel TBR range covered all mainstream market specifications. Engineered for superior wear resistance, extended service life, and heavy-load durability, the tyres provide reliable performance for long-haul freight, urban distribution, and other demanding operational scenarios.
For specialty off-road applications, the X FORCE series of all-terrain and off-road tyres were on display. Featuring deep tread patterns and enhanced traction, the tyres are purpose-built to handle harsh environments including mining sites and unpaved surfaces.
CITEXPO 2026 welcomed industry professionals from across the Asia-Pacific, Europe, the Middle East, Africa, and other global regions. Numerous distributors and procurement buyers visited the Tourador booth to inspect product craftsmanship first-hand, verify technical specifications, and discuss lead times and customisation requirements.
Over the three-day show, the Trande sales team held in-depth discussions with clients around core priorities including product market fit, supply schedules, and value-added services. Leveraging its strategic Southeast Asian manufacturing footprint, the company delivers supply solutions with reliable lead times and consistent, specification-compliant quality to customers worldwide — a capability that earned widespread positive feedback from both new and longstanding partners.
The exhibition represents a key milestone in Tourador’s global growth strategy. While the event has concluded, our dedication to client service remains ongoing. The Tourador team is actively following up on all partnership leads generated at the show, with prompt responses to requests for samples, quotations, and customised solutions to turn conversations into tangible collaboration.
Looking forward, the company will continue to prioritise product technology innovation and supply chain efficiency improvements, working alongside global partners to drive mutual value creation.
