Tourador Team shines at 2024 Cologne International Tire Exhibition, Leading the New Trend in European Market with Diversified Tire Products

THE TIRE COLOGNE 2024

In June 2024, the renowned The Tire international tire exhibition in Cologne, Germany, opened in a grand manner, and the Tourador team shone splendidly at the event. By presenting its diverse array of tires, including the latest electric vehicle (EV+) tire, summer tire, winter tire, all season tire, and all-steel truck tire, the team brought a small shock to the European tire industry and received extensive recognition and praise.

At the exhibition, the Tourador team showcased its carefully developed tire range. The EV+ tires, equipped with the innovative X Silent technology, not only excel in silent performance but also feature an optimized tread design, ensuring safe driving on wet roads. Through the Tourador team's market insights, the expanding electric vehicle market and increasing consumer demand for high-performance tires indicate a promising market outlook for EV tires. The summer tires attracted numerous eyeballs with their superior handling performance and durability, while the winter tires provided drivers with safety assurance on icy and snowy roads due to their excellent slip resistance and grip capabilities. The all season tires, catering to the needs of different seasons, have become a hot-selling product in the market. The all-steel truck tires, with their high load capacity and long service life, have won the favor of truck manufacturers and operators.

Through continuous technological research and development, the Tourador team has successfully integrated high performance, safety, and durability into each product, providing global consumers with more superior and reliable tire options.